Expanding Our Digital Textile Printing with Advanced Pigment Technology
By Alex Older, 15 October 2025
Posted in Announcements
At Alexander Maverick, we believe in quiet progress, small steps that make a big difference in how we create and what we deliver. Our studio and print rooms are built on that philosophy: blending design sensitivity with the best of digital textile printing technology.
We’re pleased to share that we’ve recently added a new direct-to-fabric pigment printer to our range. It’s a natural evolution of what we already do well, giving us greater colour accuracy, enhanced detail, and an even cleaner, more sustainable way to bring designs to life on fabric.
What’s New About Our Pigment Printing
Digital Pigment printing has always been known for its versatility and low environmental impact. This new generation of equipment takes those qualities further.
• Cleaner production – Direct-to-fabric pigment printing uses significantly less water than traditional textile printing. Our new printer reduces waste even further, offering a more efficient and environmentally responsible process from start to finish.
• Richer, more accurate colour – With an expanded colour gamut that includes a new green channel, we can now capture tones and subtleties that were previously out of reach, ideal for designers who care deeply about colour nuance.
• Improved durability – The new pigment technology achieves greater colourfastness and wash durability, ensuring designs remain vivid and consistent across a wide range of fabrics.
Sustainable by Design
Sustainability sits at the heart of everything we do. The new pigment system aligns with bluesign® certification standards, ensuring that the inks we use meet strict environmental and safety criteria. That means fewer harmful substances, reduced energy and water consumption, and a cleaner working environment.
By investing in this technology, we’re able to offer our clients not only exceptional print quality but also a more sustainable production choice, without compromise on detail or finish.
Continuing the Journey
This upgrade is part of our ongoing investment in digital textile innovation, ensuring Alexander Maverick remains at the forefront of sustainable, high-quality fabric printing in the UK.
Our expanded pigment capability allows us to work more flexibly across projects, from small design runs to large-scale commercial production, with faster turnaround times and consistently beautiful results.
If you’d like to learn more about our pigment printing process or explore how this technology could enhance your next project, please get in touch with the Alexander Maverick team